Wholesale and discount Books and Multimedia from The Wine Appreciation Guild
HOW TO LAUNCH YOUR WINE CAREER
Liz Thach, Ph.D. & Brian D’Emilio
Foreword by Michael Mondavi; Cartoons by Doug Pike

The American wine industry is not being served to job applicants at “room temperature.” Wine-related businesses are creating job prospects every day and in a variety of skill applications—from agricultural work to marketing and business—and the US is predicted to be the per-capita world leader in wine consumption by 2012. Get your foot in the door now and watch your career grow with the help of two of wine’s most respected professionals and scores of personal success stories from industry icons like winemaker Heidi Barrett, and wine writer James Laube of the Wine Spectator.
How to Launch Your Wine Career builds one from the ground up, explaining job descriptions, educational and skill requirements, the “career ladder,” how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed “Action Plan Worksheet” to help the prospective applicant plan, plot progress and nail that wine industry dream job.
Get insider strategies for developing successful careers as:
Assistant Winemaker, Brand Manager, Cellar Master, Director of Hospitality, Distributor Merchandiser, Distributor Sales Representative, Enologist, Event Manager, Finance Analyst, Freelance Wine Writer, Grocery Store Wine Buyer, Hospitality Manager, Hospitality Specialist, Hospitality Supervisor, Human Resource Coordinator, IT Business Analysts, IT Project Manager, Laboratory Assistant, Marketing Assistant, Public Relations Assistant, Public Relations Director, Sommelier, Staff Wine Writer, Tasting Room Manager, Tasting Room Sales Associate, Tast¬ing Room Specialist, Vineyard manager, Vineyard Worker, Wine Blogger, Wine Club Director, Wine Club Manager, Wine Educator, Wine Sales Representative, Wine Steward, Winemaker, Winery Accounting Manager, Winery Finance Director
SKU#7838 Paperback, 6x9 inches, fully indexed
Suggested Retail $29.95
ISBN10: 1-934259-06-3; ISBN13: 978-1-934259-06-1
ICON
Art of the Wine Label

(Available Soon)
Jeffrey Caldewey & Chuck House

The wine label is a powerful icon of modern civilization. It is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where wine is grown.
Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, utilizing the power of suggestion to imply flavor and quality. The acknowledged masters of the new wine label design are Jeffrey Caldewey and Chuck House. Over the past several decades they have played a pivotal role in defining the global wine renaissance. They have created design for some of the world's most sought after and/or most widely disseminated wine labels. Some labels are even pursued by collectors while others are displayed in the modern household as a design element.
This book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, it documents 100 wine labels and bottle designs in life size with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.
Hardback, 8 x 11inches, 228 pp, full color.
ISBN 1-891267-30-2
Suggested Retail $85.00
IMAGERY
IMAGERY: Art for Wine
Bob Nugent, foreword by Donald Kuspit
“Subliminally, the label raises one’s expectations of the wine: the uniqueness of the art anticipates the uniqueness of the wine…a rhetoric of display that enhances the value of what is already regarded as inherently valuable. Indeed, it is about the synergistic value-effect the convergence of things of intrinsic value—art and wine—can have.” --Donald Kuspit, Wine And Art: The Grand Alliance

In 1985 winemaker Joe Benziger and Sonoma artist Bob Nugent struck on the idea of putting original art on special releases of Imagery Estate wines. The goal was straight-forward—commission the world’s modern art luminaries to create works for reproduction onto wine labels. Two decades and 160 labels later, they have assembled a staggering collection of contemporary art, from the likes of Sol Lewitt, Terry Winters, Nancy Graves, John Baldessari, Judy Pfaff and Bob Arneson—ART FOR WINE.

This book highlights 133 works of art, the best of the Imagery collection. The images are big and lush, and accompanied by biographical sketches of the artists’ careers, as well as a short description of their individual ideas and methods. The pictorial index shows the works in their label-form, from 1985 to the most recent vintages.
These images are evocations of wine’s multi-faceted ability to inspire us.
Hardbound, 308 pp., 11X11”
133 full-color prints, artist bios and statements
Gazetteer/Full-color label index
Suggested Retail $70.00 ISBN 1-891267-92-2
Introducing Wine by Oz Clarke
INTRODUCING WINE
by Oz Clarke
Labels, countries, grapes and jargon aside, what is it that you need to know to enjoy wine? The most useful thing is how a wine tastes, and that is exactly where this title starts. In his always lively and clear descriptions, Clarke surveys the range of tastes available and directs you to the wines that will give you what you want. All of the basics are covered in this book, including overviews on many of the world's top wine-producing regions. Hardcover, 144 pgs.
#7385 Suggested Retail $20.00
Languedoc-Roussillon: The Wines and Winemakers
JUHLIN’S CHAPAGNE GUIDE

by Richard Juhlin
Take Richard Juhlin’s bestselling 4,000 Champagnes, add three years of dedicated tasting by the man and 2,500 more wines and you have the most current, authoritative and comprehensive Champagne guide on the market.
Simple to use, packed with information and loaded with Juhlin’s engaging style, with this book you can make the most of your stay in Champagne, or your trip down the aisle of your local wine shop.
Richard Juhlin is the author of Great Tasting, 3000 Champagnes and 4000 Champagnes. He was awarded the Chevalier del Arc by the French government in 1997.
“When it comes to Champagne and sparkling wine, there are only two critics who matter. (Tom) Stevenson and (Richard) Juhlin.”
SKU#7888 Paperback, 460 pp, 6x9 inches, full-color, 100s of charts and graphs, fully indexed
US$39.95 ISBN10: ISBN13: 91-633-3191-8; ISBN 978-91-633-3191-6
Languedoc-Roussillon: The Wines and Winemakers
LANGUEDOC-ROUSSILLON:
The Wines and Winemakers

by Paul Strang
Written by one of the leading experts on wines from the south of France, this title is the first illustrated book to explore the terroir, traditions, winemaking practices, laws, personalities, and, most importantly, the wines of the Languedoc-Roussillon. Hardcover, 192 pages.
#7344 Suggested Retail $40.00
Languedoc-Roussillon: The Wines and Winemakers
LODI WINEGROWER’S WORKBOOK
Lodi Winegrape Commission
Edited by Clifford Ohmart, Ph.D., Chris Storm, M.S. and Stephen Matthiasson, M.S

The second edition to the Workbook is the product of the same investment of time and talent that created the first. It’s tripled in size, and has 61 new sustainable issues, adding to the 105 in the first workbook. As in the first edition, the second helps growers identify areas of environmental concern on the farm, determine which of these areas they would like to improve, identify areas where improvement in wine grape quality can be made, and develop action plans to address these concerns and implement them.
The Workbook is a self-assessment tool. The grower is able to chart his/her progress throughout the complex process of growing quality wine grapes sustainably.
SKU#7910 Spiral Bound, 349pp, 8.5 X 11 inches, Full-color, 500-plus illustrations, fully indexed
$100.00 ISBN10: 1-934259-23-3; ISBN13: 978-1-934259-23-8
MAKING SENSE OF WINE TASTING, 5th Edition
by Alan Young
This new and completely updated edition, by one of the wine world’s greatest authorities, sets out to teach you that wine, like anything else that gives us pleasure, can be enjoyed more fully by those who have taken the trouble to learn something about it, and who have tried to develop their individual sensory systems. The human sensory system, which includes sight, smell, touch, taste and hearing, can be trained, just as our minds or muscles can be trained. In fact, a high level of assessment skill is within reach of the average wine lover. With the tools given in this book, wine’s myriad sensory cues of quality become discernible, and the distinct and deep pleasure of wine accessible.
ISBN-13: 978-1-891267-03-1, ISBN-10: 1891267035 Suggested Retail $39.95
MALT WHISKEY
by Charles MacLean
Winner of the Glenfiddich Food and Drink Award, this comprehensive guide offers all the information any malt lover will need to appreciate this magical spirit. Divided into five sections, it explores the history of malt whiskey, how it is made, how to evaluate and appreciate it, the role geography plays on style and character, and a guide to all of the malt whiskey distilleries operating in Scotland since the Second World War. Hardcover, 176 pages.
#7004 Suggested Retail $40.00
MICHAEL CHIARELLO'S CASUAL COOKING
by Micahel Chiarello
A companion to his public television series, this beautifully photographed cookbook celebrates the joy of bringing friends and family together around the table. Michael Chiarello's style of cooking marries the rich traditions of his Italian culinary heritage with the casual style and fresh flavors of the wine country. Hardcover, 215 pages.
#7426 Suggested Retail $35.00

NAPA VALLEY EXPEDITION GUIDE:
Your Tour Guide to The Napa Valley
by Antonia Allegra
Written and narrated by Antonia Allegra, author of Napa Valley, The Ultimate Winery Guide, this unique guidebook includes two audio CDs that take you on a self-guided tour of Napa Valley's premier wineries and historic locations. It's like having an expert by your side as you tour the valley! The 88-page book is beautifully illustrated and comes packed with a computer CD-ROM that lets you take virtual tours of the wineries; preview picnic spots; or view animated movies about winemaking. It's the winner of the prestigious Silver Ladle at the 2003 Jacob's Creek World Food Media Awards and the Best Travel Guidebook at the IPPY Awards.

Includes Audio CDs and CD-ROM
Suggested Retail $24.95


NAPA VALLEY & SONOMA, Heart of The California Wine Country
by Virgina Boone
The breathtaking vineyards and quaint charm of California's Napa Valley and Sonoma makes this region one of the most visited in the United States. This photo-rich book perfectly captures the timeless tradition of winemaking, as well as the gourmet dining experiences that attract travelers from all over the world. The author is a long time resident of the wine country and experienced travel writer who knows how to identify the must-see sites. Planning a visit to California's wine country will be much easier, using this visually stunning book with reliable information.
Paperback, 10 x 13 inches, 72pp, 85 color photos.

#7406 Retail $12.95, ISBN 0-932664-67-1
NAPA WINE
A History from Mission Days to Present

Second Edition
Charles L. Sullivan
Charles Sullivan’s 1994 Napa Wine: A History, is the engaging story of the rise to prominence of what many believe to be the greatest winegrowing area in the Western Hemisphere. This new edition completes that picture, bringing to light more than a decade of dramatic changes and shifted norms visited upon the valley, from pholoxera-wasted vineyards to High Court-officiated territorial battles, told in a rousing, transportive narrative.
Picking up at 1817 with the movement of Spanish Missions into the San Francisco Bay Area, Sullivan wends his way through the Great Wine Boom of the late 19th century, the crippling effect of Prohibition, and Napa’s rise out of its havoc to its eventual rivaling of Bordeaux in the “Judgments” of 1976 and 2006 as the great wine growing region in the world.
Published in cooperation with the Napa Valley Wine Library, scholarly attention is given to every detail. The author, called wine’s “head sleuth” and “the modern historian of wine in California,” visited every historic sight in Napa, compiled hundreds of first-hand accounts from pivotal figures, and dug into original documents and periodicals. Included are historic maps, charts of vineyard ownership, and vintages from the 1880s to present.
This is a book for all wine lovers.
Retail $45.00
ISBN-10: 1-891267-07-8, ISBN-13: 978-1-891267-07-9
NAPA UNCORKED
Audio CD's or Cassettes

Stories, Wine Tips, Quips, Fold-Out Map & Traveling Melodies from the Napa Valley
Narrated by your Host David Hyde Pierce

How far must a glass of wine run before it has legs? Who was the spy that saved American winemaking? When did French judges discover Napa Wine? Why is Zinfandel linked to space aliens?
All this and more as David Hyde Pierce takes you on a wine-stomping tour of Napa Valley. Hear intriguing tales of grapes and the men and women who crush them. Discover the drama, romance, humor and passion in the blend of every wine bottle. More than a driving tour - It's a close encounter with sophisticated wit and wisdom! Filled with surprising stories behind the vines! Guaranteed to volatize your esters.
Audio CD's or Cassettes Included
#812 Suggested Retail $19.95
THE NEW FRANCE
by Andrew Jefford
An essential addition to the series that includes The New Italy and The New Spain, this groundbreaking and authoritative book covers the entire world of French wine in extensive detail. Each of France's fourteen major wine regions merits it's own chapter, with attention paid to important producers, terroir, French wine laws, vintages, and the appellation controlee system. Included are fifteen full-color maps, with unrivaled cartographic detail, as well as over 150 beautifully photographed images. Written by one of England's leading authors on French wine. Hardcover, 256 pgs.
#7345 Suggested Retail $50.00
THE NEW ITALY
by Daniele Cernelli & Marco Sabellico
No wine producing nation is so confusing and challenging as Italy. Although standardization of labeling and classification laws have brought some organization to the spectrum of Italian wines, the wine consumer is often baffled when trying to select from a wine list or market shelf. This beautifully illustrated and comprehensive work gives a geographical organization to the understanding and selection of Italian Wines. It can serve as an Italian Wine Atlas and travel guide as well as a wine selection handbook. At once, it is easy to learn of the best wines of each region and the best values as well.
The authors are the most highly regarded curators, wine teachers and connoisseurs in Italy, writing for popular and academic wine publications, making regular television appearances and teaching in the Sommelier training academy.
Maps, glossary, index and 150 color photos. Hardback, 10 x 11 inches, 224 pp.
#7223 Retail $50.00 ISBN 1-891267-32-9
THE NEW VITICULTURE
by Douglas Meador, Wine Grower
The founder of America’s most award winning vineyard presents a fresh new science for grape growing in harmony with natural forces. Pioneering viticulture in Monterey, California, Meador called upon other sciences such as quantum physics to elucidate new hypotheses of “Hormonal Control Systems” and “plant sap circulation.”
Through 35 years of close observation of European and California vineyards, the author recommends sound practices for vineyard design, spacing and orientation along with irrigation, pruning and trellising to achieve optimum results for the terroir and grape variety.
SKU#7921 Hardcover, 6x9 inches, 365pp, color plates
$50.00 ISBN10: 0-615-23474-7; ISBN13: 978-0-6152347-4-8
NEW WINE ATLAS
by Oz Clarke
Completely updated, this revised edition of Oz Clarke's classic Atlas has been described by the Wine Spectator as having "the most exciting worldwide collection of wine maps ever". With a focus on understanding wine through a sense of place, Clarke's prose and over 75 hand-painted panoramic maps help explain the vital connections between the land, the winemaker, and the wine. Expanded sections on Napa and Sonoma, and new coverage of up-and-coming regions such as Chile, Argentina, Uruguay and others. Hardcover, 336 pgs. Also available from Oz Clarke is the Pocket Wine Guide 2003.
#7391 Suggested Retail $60.00
NEW WORLD OF WINE FROM THE CAPE OF GOOD HOPE
Revised New Edition
Phyllis Hands and David Hughes,
Photography: Keith Philips, Editor: Harry Stephan

A fresh, comprehensive account of South African wines by two of the best known and respected South African wine authors. This volume is meticulously researched and is the official textbook of the Cape Wine Academy. Grape varieties and growing, interviews with winemakers, history and information on all the producers and regions, along with hundreds of full-color photographs and maps.
Hardback, 10 x 12 inches, 192 pp, 320 photos, maps.
ISBN 1-891267-29-9
NORTHERN WINEWORKs
Growing Grapes & Making Wine in Cold Climates
Second Edition

by Tom Plocher & Bob Parke
First published in 2002, this new edition to the standard guidebook for viniculturalists of fridged northern climes details the technical leaps of the last six years in growing and making quality cold-weather wines. With 50 pages of new and expanded material.
SKU#7405-2ND Paperback, 81/2” X 101/2”, 214pp, Full-Color illustration
$45.00 ISBN10: 1-934259-18-7; ISBN13: 978-1-934259-18-4
OLIVE OIL, The Italian Pantry Series
by Leonardo Romanelli and Gabriella Ganugi
Details of each olive oil Denomination from Riviera Liguri to Vali Trapanesi. Hardback, 8-1/4 x 9-1/4 inches, 64 pp, 160 color photos, maps and recipes.

THE ITALIAN PANTRY COLLECTION: Each Italian Pantry book is unique in style, content and recipes. A short history of the Italian food product is followed by a detailed description of the production techniques and notes for evaluating and appreciating the regional differences. Italy has a very complex food culture, with distinctly different cheese, pasta,olive oil and cured meats in each region and even within certain towns. These books take a geographical approach to the regional specialties, with maps showing the area of production, notes on the product of that region and typical recipes using the distinct produce of that area. The Italian Pantry books are valuable references for culinary students and professionals as they are scholarly and technically informative. Lavish color photos of each type of cheese, pasta, olive oil, cured meat and prepared dishes (with recipes), provide a very pleasant browse or read.
#7375 Retail $12.95 ISBN 1-891267-53-1
OREGON ECO-FRIENDLY WINE
by Clive Michelsen
"In a world marked by a growing consciousness about our modern agricultural mess, Oregon winemakers are leading the way in the ecological responsible use of land, not just for viticulture but farming as a whole. This book highlights these winemakers’ work and methods and gives them their much-deserved recognition. Clive Michelsen, renowned educator and author of the bestselling Tasting and Grading Wine, takes the reader from Henry Wine Estates in the Umpqua Valley in the south to Beaux Fréres in northern Willamette. He not only gives the details of each winery’s approach to “green” winemaking, he includes vital information for the gourmet eco-tourist—types of wine produced, the authors best picks, address, contact information and tasting room hours. The book also covers the predominant varieties used in Oregon winemaking, the states AVAs, and a complete winery directory. Lavishly photographed and written in Michelsen’s engaging style, this book is for wine lovers who like the idea of drinking fine wine while softening their eco-footprints."
Retail $39.95 ISBN-10: 9197532649 ISBN-13: 978-91-975326-4-8
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PARKER'S WINE BUYERS GUIDE
Sixth Edition
Robert M. Parker

In wine shops across the country, perhaps no wine writer's presence is more evident than Robert Parker's and this text is a compendium of the reasons why. Organized by region, this book uses a 100 point system for evaluating wines. Augmented by delightful, concise recommendations.
#977-P Retail $30.00
PASTA, The Italian Pantry Series
by Fabrizio Ungaro
Over 32 different Pastas from Agnolotti to Tortellini. Hardback, 8-1/4 x 9-1/4 inches, 64 pp, 170 color photos, maps and recipes.

THE ITALIAN PANTRY COLLECTION: Each Italian Pantry book is unique in style, content and recipes. A short history of the Italian food product is followed by a detailed description of the production techniques and notes for evaluating and appreciating the regional differences. Italy has a very complex food culture, with distinctly different cheese, pasta,olive oil and cured meats in each region and even within certain towns. These books take a geographical approach to the regional specialties, with maps showing the area of production, notes on the product of that region and typical recipes using the distinct produce of that area. The Italian Pantry books are valuable references for culinary students and professionals as they are scholarly and technically informative. Lavish color photos of each type of cheese, pasta, olive oil, cured meat and prepared dishes (with recipes), provide a very pleasant browse or read.
#7378 Retail $12.95 ISBN 1-891267-56-6
POCKET WINE TASTING GUIDE
The “ultimate wine tasting cheat sheet,” it includes Wine Tasting Terms and How toTake a Wine Tasting Note in a compact, spill-proof guide. Printed on plastic paper.
Protective cover, 21/4x 35/8 inches, unfolds to 10x10,
$4.95 SKU#7887 ISB10: 0-9723632-3-8 ISBN13: 978-0-9723632-3-5
PROSCIUTTO, The Italian Pantry Series
by Carla Bardi
Twenty eight distinct Prosciuttos and Salamis from Coppa to Prosciutto di Cinghiale. Hardback, 8-1/4 x 9-1/4 inches, 64 pp, 170 color photos, maps and recipes.

THE ITALIAN PANTRY COLLECTION: Each Italian Pantry book is unique in style, content and recipes. A short history of the Italian food product is followed by a detailed description of the production techniques and notes for evaluating and appreciating the regional differences. Italy has a very complex food culture, with distinctly different cheese, pasta,olive oil and cured meats in each region and even within certain towns. These books take a geographical approach to the regional specialties, with maps showing the area of production, notes on the product of that region and typical recipes using the distinct produce of that area. The Italian Pantry books are valuable references for culinary students and professionals as they are scholarly and technically informative. Lavish color photos of each type of cheese, pasta, olive oil, cured meat and prepared dishes (with recipes), provide a very pleasant browse or read.
#7376 Retail $12.95 ISBN 1-891267-54-X